Did you know that bright blues are notoriously difficult to replicate on paper? Or that a solid black requires 100% black ink plus at least 50% cyan?

Printing is a whole different ball game to web design. Screens add red, green and blue light together to produce progressively brighter colours; whereas printing presses overlap colours to produce darker shades.

So it's not surprising that print design requires a different mindset to screen design, along with an experience of the processes.

It's easy to make mistakes on print jobs if you're not aware of the pitfalls. And with so many different options available these days -- embossing, plastic coating, foiling, metallic inking, etc etc -- it's worth using a design firm that knows the difference between a saddle stitch and a perfect bind.

Let us help you bring your print material to life.